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mobile (mistakes (irishness (devalue what we have), scrambling prematurely…

- - - - realtime
      - check in
  - - - IC is central, not seen as relevant
      - time/money to create comms
      - line manager
    - - get more people onto platform/app
      - sticky feature/carrots/what's in it for me?
      - does adoption increase engagement?
      - could take over if not careful
- - - - 50
    - - 19
    - - harder than expected
    - - 2-5 conversions?
    - - easy of use
      - simplicity
      - design