Please enable JavaScript.
Coggle requires JavaScript to display documents.
Why can't GG increase their volunteer base by x% in 24 months (There…
Why can't GG increase their volunteer base by x% in 24 months
There is no/limited Acquisition Strategy
There is no long-term staff/goals
GG has limited the ways that volunteers can contribute
Using Inappropriate Channels
People don't use "seek" to find volunteers
Unsure who to target
Value added to volunteers
Business Strategy
Reliant on donors/goodwill
Unsustainable method of funding
Lack of Partnership
Have not utilised complimentary services like councils, other charities, counsellors etc.
Have not explored this avenue
Long term vision is unclear
Lack of set goals
Marketing Message is unclear
Unsure/poorly communicated value prop
Unclear why donors should contribute to this charity over others
Unclear roles/skill-sets and responsibilities and volunteers
Because GG don't know they need/can support
Because the website is unclear
No clear call to action
Defining a Target Volunteer
Why would volunteers join? How do we increase the attractiveness of involvement?
Finding a Target Market
Marketing Channels
How will they do this?
Social Media Stories on impact
The challenge: Communicating to volunteers what is going on
Increasing the Value Exchange for Volunteers
Marketing Message
Value Prop