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HOOKED (The Habit Zone (Increasing Customer Lifetime Value, Providing…

- - - - Pleasure - Pain
      - Hope - Fear
      - Social acceptance - Rejection
    - - Reduce steps to complete a task => High adoption rate by the people
      - 6 elements
        
        Time
        
        Money
        
        Physical effort
        
        Brain cycles
        
        Social deviance
        
        Non-routine