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Ideas For Digital Technology in Business Advertisement (Themes…
Ideas For Digital Technology in Business Advertisement
Themes
Entertainment
Headphones
Air Pods
Showcase the design of the product by incorporating several different angles and ensure the images have a slick aesthetic, in order to come across as professional and clean
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Different songs that can be played, more specifically, songs that that are upbeat and cheerful, making viewers happier which results in them being attracted to the product, leading to its purchase
Beats Headphones
Highlight the importance of music as well how the product's capabilities produce the best music possible, through the features it posses such as wireless, noise cancelling, leather padding ect
In the advertisement, I want to showcase the effects of the base in regards to the sensitivity and quality of the audio as well as emphasise the products slick design by viewing it in different angles, colours and styles
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Gaming
Nintendo
Mario Games
Pixel Art Style: This advertisement will be designed in accordance to the original pixel art style present in older games which brings forth a sense of nostalgia towards older audiences whilst also attracting younger ones with its cute designs
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This advertisement will showcase the classic Mario games along with their traditional art style. Traditional characters such as Princess Peach, Mario, Luigi, Bowser and Donkey Kong will be featured in order to reinforce the aesthetic
SEGA
Sonic
Sonic is the title character and protagonist of the Sonic the Hedgehog series released by Sega, as well as numerous spin-off comics, animations, and other media.
Shadow the Hedge Hog
Shadow the Hedge Hog is a character in Sega's Sonic the Hedgehog series. He is an artificially created black and red hedgehog whose hover shoes propel him at extreme speeds that rival those of Sonic.
SEGA Franchise
In the advertisement I want to showcase the different games and associated game characters in order to attract the younger demographic who may have not experienced many Sega and sonic games
This will be done through the use of several tween, which will more the to characters around, in order to come across as characters which are explaining the product to the viewers (natural movement such as hand and mouth motion will be used.
Productivity
Ipad
In regards to productivity, I want the iPad to showcase features relating to work and life; such as emails, pages and calculator function, in order to showcase the Ipad's capabilities of productivity
Examples: such as an iPad, opening up different applications relating to productivity. The app opens explains the connect and then closes then moves onto the next application ect
Macbook
I want to showcase its slick and slim design and relate these aspects to productivity
Productivity can be showcased through the advantages and benefits the design contributes to, such as it being lightweight, slim ~ so it can fit into files and bags easily and won't take up a lot of space
Creativity
Apple Pencil
Advertisement will capture the beauty and the limitless creativity of the product provides
Showcasing the different features of the product in regards to the pencil's ability to interact with other products in a creative manner.
These capabilities will be visually reinforced by a particular tween allowing the pencil to follow a certain pathway; whilst the pencil travels in the pathway, several different drawings of shapes and aesthetically pleasing will appear as the advert progresses
Go Pro
Advertisement will showcase the difference elements of the Go Pro, such as its numerous features in relation to creativity
Landscaping images are good to use as it showcases the Go Pro's capabilities in regards to its ability to capture mesmerising scenery. Motion tweening should be used in order to give movement to the background, making it seem more natural and active, rather than being non-responsive
Bright colours, will be used to enhance the visuals and aesthetic of the advertisement. More specifically, a natural colour pallet will be used in order to mesmerise the viewer as well as complement certain images being used, as seen below
Natural environment would be best to highlight the beauty the Go Pro can capture
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Goals
Inform
Another major goal for my advertisement is to inform views about the products capabilities, special features and productive aspects
For example an Apple Pencil, in order to appeal to the audience, the advertisement must showcase its unique capabilities such as its ability to draw effortlessly and effectively interact with the Ipad Pro. This covers the products capabilities and productive aspects
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Appeal
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I want my product to appeal to my audience, if it does so, this means the advertisement has worked effectively and will increase the chances of a viewer buying the product
If the advertisement is not appealing, then audience members will not want to buy the product as it will come across and cheap and waste of money
Therefore, having a consistent visual theme is crucial as this reinforces the aesthetics of the product. Without this visual theme the advertisement will look as if it is poorly made
Persuade & Motivate
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One goal I want my advertisement to achieve is its ability to persuade viewers into buying the product.
In order to achieve this, I intend to display visually appealing imagery, for instance, beautiful landscaping and bright colours if I was advertising a GoPro
Apart from visuals, I would use particular audio codes and tunes in order to complement the visuals, which consequently foreground the product, reinforcing its beauty, productivity and value, thus persuading the viewer to purchase the item