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Setting the media agenda: A study of the 2010 Sudanese presidential…
Setting the media agenda: A study of the 2010 Sudanese presidential elections - Syed Arabi Idid and Saifeldin Hassan Elawad
Study
"This research explores the influence of socio-political blogs and the news agenda of newspaper based on the intermedia agenda-setting theory. (p. 55)
This research focuses on the relationship between new media and old media to ascertain if socio-political blogs and citizen journalism posts as a new media effected the mainstream media during the 2010 Sudanese presidential elections. (p. 56)
The objectives of this paper are to examine the intermedia agenda-setting between socio-political blogs and mainstream media in order to test the hypothesis that socio-political blogs set the agenda of mainstream media and to explore the source of interactions between traditional news media and socio.political blogs during te 2010 presidential elections in Sudan. (p. 60)
Results
There is no clear evidence that proves the four hypothesis of the study. Nevertheless, there is proof of intermedia agenda-setting from mainstream media towards blogs and citizen journalism. The influence can be in two ways, but the relationship is not clear.
Agenda Setting
Interested with media norms and routines, including news selection, emphasis, and diffusion. (p. 57)
McCombs: There have been a variety of influences on the media agenda which have been identified including key external sources such as the president, political campaigns and public relations. (p. 57)
Hypothesis
The issues mentioned (measured by frequency) by socio-political blogs in Time 1 will be mentioned by newspapers in Time 2. (p. 60)
The issue salience of socio-political blogs in Time 1 shall show a significant correlation with the citizen journalism issue in Time 2. (p. 60)
Socio-political blog agendas in Time 1 will influence the agendas of major national newspaper in Time 2. (p. 60)
Issue emphasized by the blogs in presidential elections in Time 1 will correlate with the issue agenda of the citizen journalism posts in Time 2. (p. 60)
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