NEC People Counting
Job Hypotheses 
Team's Way Of Working 
Research Activities 
NEC 
Project Brief 
NEC's Technologies
Objectives
Scope 🔍
Outcomes
Technology Analysis 💻
1. Sector identification
2. Customer survey and interview
3. Information analysis and Ideation
4. Solution/Product verification
Sector Analysis
5. Solution refinement and further exploration
Create a value proposition for the solution 📰
Create a report and presentation which NEC can use to advanced the project beyond proposition stage 📽
6. Report and Presentation
Develop a commercially viable solution for NEC's existing people counting (AI) technologies 🤖
Retail 🛒
University 📚
City Council 🏢
Public Transport 🚊
Public Transport
University
Retail
Biometric Scanning 👱
Thermal Scanning 🌡
Wifi Counting 📡
Bluetooth Counting
Shoppers 🙍🏻
Commercial Viability Analysis
Communication
Retail Management 👤
Division of Work
No implementation ❌
Yarra Trams Managers 🤵🏻
Tram Users 👩👩👦👦
Tram Drivers 👷
Lecturers
Shopping Centres / Department Stores 🛒
Students
Student Union
Examination Department
Decision makers
Peer reviews
Big market players
Retail customers' perspective
Collaborative Documents
Individual contributes to ask, tell and listen tasks
Weekly meetings at NEC headquarters
Group Slack forum
Car Users 🚗
Cultural Differences (Cultural Map)
Research of different sectors in pairs
Public Transport
Retail
University
Similarities
Differences
Communicating (Low Context Culture)
Leading
track available study places in libraries. 📚
track students' attendance 🏫
Evaluating (Frank and Direct)
Disagreeing (Confrontational)
Scheduling (Structured and Linear)
Monitor the number of students in the examination hall. 👨🏼🏫
Trusting
Decision Making
What does this mean?
Optimizing staffing/Informing rosters ⏲
Optimise space arrangement 🏘
Reduce congestion in the network 👥
Improved route planning 🗺
Improve customer experience 😃
Improve sales conversion rate 💰
Clear and easy communication
All opinions/disagreements heard/voiced
Frequent, clear, constructive feedback
Gender and age targeted advertising 🤖
Increase free tram zone usage 🚋
Clear
Simple
Precise
Messages understood and face value
Repetition for clarity
Fast and clear feedback
Constructive criticism
✒
Open disagreement for constructive criticism
Confrontation for promote productivity
Arrive on time
Hierarchical
Egalitarian
Task-based
Relationship-based
Unilateral
Consensual
NEC's Business Model
Value for Society
Identify customer segments
Evaluation of four sectors
Validate problems
confirm possible customer segments
Analyse the information gathered
Explore existing ‘solutions’
verify and improve the solutions
Explore how AI and ML can be applied in solutions
Generalise the solution for future enhancements
complete a comprehensive report
Present the final solution/product
6 Megatrends (Material Issues)
2 Growth in emerging coutries and their new challenges
- Search for mature society models
- Increase in power and influence of individual
- Deconcentration of power
- Diversified threats and needs for saftey and security
Facial Recognition
Age Recognition
Gender Recognitoin
People Counting
AI and Machine Learning
Whole team collaboration in lectures/meetings
7 Themes for Social Value Creation
Sustainable Eart
Safer Cities & Public Services
Lifeline Infrastructure
Communication
Industry Eco-System
Work Style
Quality of Life
People Counting
- Chain of resource and environmental issues
Factors
Saftey - Ensuring saftey
Security - Serving Society and the Earth
Efficiency - Realizing sustainable growth
Equality - Closing the social divide and eliminating equality
Sources of Value
Being Dynamic
Being Remote
Being Secure
Happening in Real Time
Quick meeting after the lecture
Conference calls