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New Directions in Agenda-Setting Theory and Research - McCombs, Shaw &…
New Directions in Agenda-Setting Theory and Research - McCombs, Shaw & Weaver
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A world of agendas
Social media
Dos agendas
Prioritized agenda: is a highly filtered version of what people found in the news and evaluate as most important. (p. 788)
Social media conversation: taking place on Twitter, Facebook, blogs and numerous other channels. (p. 788)
Social media agenda
Some of the messages that define the social media issue agenda originate in citizen's longstanding-and often passionate-interest in particular issues. (p. 789)
Sometimes is part of a two-stage agenda-setting process in which the news media initially stimulate the public agenda and subsequently the public agenda stimulates the news media agenda. There is a flow in both directions. (p. 790)
The agenda-setting effects of the media on the public's perception of the priority issues of the day result from the high degree of redundancy in the media messages received by the public about the priority issues of the day. (p. 790)
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Agendamelding
Is the social process by which we meld agendas from various sources, including other people, to create pictures of the world that fit our experiences and preferences. (p. 794)
We borrow from a variety of agendas to find, or create, the personal communities in which we choose to live. (p. 794)
Civic agenda: is an evolving set of priorities around which a social or political system exists. An agenda community, in a way, is community. (p. 794)
The lack of consensus around a civic agenda means there is a decentralization of authority from the core toward the periphery. (p. 799)
Melding agenda
Agenda Community Attraction = Vertical Media Agenda Setting Correlation + Horizontal Media Agenda Setting + Personal preferences
Ingredients
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Personal interests, experiences and beliefs.
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