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ATS 3053 : Travel & Tours Management (Syllabus (Topic 4: Itinerary…
ATS 3053 : Travel & Tours Management
CLO
CLO2
: Demonstrate the ability to present a business study for travel agency business (A3, PLO5).
CLO3
: Produce travel package promotions using latest applications and online tools (C3, PLO6).
CLO1
: Assess the knowledge on planning and developing for travel agency to relevant issues and challenges in the context of domestic travel and tours industry (C3, PLO1).
CLO4
: Propose a business plan for travel agency business according to MATTA Codes & Conducts (A3, PLO8).
Syllabus
Topic 4: Itinerary planning
Topic 5: Travel and tour costing
Topic 3: Travel agency products and services
Topic 6: Establishment of travel agency business
Topic 2: Travel agency procedures and activities
Topic 7: Legal considerations and confidentiality
Topic 8: Tour guiding
Topic 9: Distribution methods, information technology, and ancillary services
Topic 10: Human Resources in Travel and Tours Industry
Topic 1: Travel and tour operations management
Assessment
Total = 100%
Continuous Assessment: 60%
Individual Assignment (20%) (CLO2)
Presentation (10%) (CLO3)
Business Plan (30%) (CLO4)
Final Examination (40%)
(CLO1)
Synopsis
This course is designed to provide knowledge on the management of a travel agency by introducing the steps and requirements for establishment. Travel agencies work as an important intermediary in the travel industry. Therefore, students will be given the fundamentals of the theory and principles of tourism management effectively. They will also engage in activities that will enhance their operational skills, especially in the development of tourism packages and tour guiding competencies.
References
Bhatia, A. K. (2017).
Business of Travel Agency & Tour Operations Management.
New York: Sterling.
Robinson, P., Fallon, P., Cameron, H., & Crotts, J. C. (2016).
Operations Management in the Travel Industry
(2nd Ed). Oxfordshire: CABI.
Roday, S., Biwal, A. & Joshi. V. (2013).
Tourism Operations Management.
Oxford: Oxford University Press.
Swain, K. S. & Mishra, M. J. (2015).
Tourism: Principles and Practices.
Oxford: Oxford University Press.
Bhatia, A. K. (2017).
Business of Travel Agency & Tour Operations Management.
New York: Sterling.
E-Portfolio