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Campaign (Theme (EOSS, Cause, Festival, Product Launch, Store Launch),…
Campaign
Theme
EOSS
Cause
Festival
Product Launch
Store Launch
Message(s)
Audience
Static List
Predefined
Ad-Hoc
Dynamic List
Type
Content
Creative
Channel
Push
Social
Facebook
G+
MPush
WeChat
SMS
Email
Pull
In App
Web Message
Type
Dynamic
Creative level
Incentive level
Static
Text
Multimedia
HTML
Voice
Incentive
Validity
Start
End
Schedule
Start
End
Recurring
Trigger
Time Trigger
Data Trigger
Event Trigger
Goal
KPI
Target
Schedule
Start date / Time
End date/Time
Events
Phases
Goal
KPI
Target
Schedule
Start Date/Time
End date/Time
??? Call Task communication ???