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Empathy Map (Say and Do (Sit down at work, Dont monitor fitness, Older…
Empathy Map
Say and Do
Sit down at work
Dont monitor fitness
Older generation do not exercise much
want to increase fitness but dont want to go to far out of their way
Gain
healthy food map
Journal
calorie tracker
general food tracker
Think and Feel
majority because they are quite healthy
could exercise more
not interested in productivity
Hear
Heard about apps
blood monitoring device
See
A way to monitor food intake
A product that takes emotions into account
That younger people are generally more healthy than older
Pain
To much cleaning
not enough time in day
would have to change their routine