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Marketing Research (Qualitative research (Problems with questions…
Marketing Research
Qualitative research
Focus Group
Projective techniques: question to encourage respondents to project their underlying motivations, beliefs, attitudes, or feeling regarding the issues of concern
Word association, sentence completion, picture response, role playing, dream analysis
For "initial" insights, not final action
Shield against "Hypothesis guessing", mask your hypotheses with "neutral" concept, use between-subjects designs
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Experiment => Causality, but have 3 tenets
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Surveys
"outright" errors - should never have existed, but even
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