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Customer Referral Journey (Consultation # (Coach recommends in script to…
Customer Referral Journey
Consultation
#
Coach recommends in script to do with a partner
Congratulations on joining, now refer
Sign up on website, referral campaign comes up
Dr. Ferro's Call
#
Ask for referral (stats about increased success with friend)
Week 1 Complete
#
Social Media (Congrats to all the first weekers on Level 1!) By now you should be seeing
_
. Join our referral campaign___
In-App Coach (congrats on completing your first week! Let me ask you, do you think there's someone in your life that could benefit from this program?
Week 2 Complete
#
Reach out to 5% milestone clients. 10% discount via phone call and email. Now's your chance to start working out. Refer two friend and receive Lyte Up for free
Social Media post congratulating first weekers again with referral ask
NIFTY image with poster (something we can do here)
Week 3 Complete
#
Energize call. ask for refferal
Personal follow up email from energize call (could be automated. Follow up on energize call email.
Social Media posts
Week 4 Complete
#
Email (Level 2 prep). You're a level 1 coach now. Refer someone that you think you could help
In-App coach message congratulating them on finishing level 1.
Potential 10% weight loss milestone. 20% item in the store.
Refer a friend
5 Star Review
Phone call thanking for review. Ask for a referral
Email, thank you for your 5 star review. referral link