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Email marketing (What is email marketing (tutsplus.com (Offer value…

- - - - Cost
      - Success: target to ideal customer
      - Measurable & flexible
    - - Creative
      - Relevance
      - Incentive
      - Timing
      - Integration
      - Copy
      - Attribute
      - Landing page
  - - - Clear purpose when asking for address
        
        Strong CTA
        
        Copywriting
      - Get whitelisted
    - - Manage expectation with follow up efforts
        
        First follow up email
      - When to pitch
        
        Put in reader shoes (buying habit)
        
        Value in your offer
      - What in newsletter
        
        Good and bad newsletter
      - Using autoresponder
    - - Analytics
        
        Open rate
        
        CTR
        
        Unsubscriber
      - Segmentation
        
        Ways to segment; customer list, product updates, newsletter, daily email, html
      - The value of your list
  - - - send targeted message
    - - Email newsletter
      - Transactional email
      - Direct email
    - - Organization with strong online presence
      - nonprofit organization & political campaigns
      - Almost any business
    - - Collect comprehensive list of email address
      - Analyze email of competing business
      - Design email
      - Decide which customer receive which email
      - Track and evaluate success of campaign
    - - Laws against sending spam
  - - - Larger reach
      - Deliver your message
      - Drive conversion
      - Higher ROI
      - Prefered communication channel
      - Open platform
      - Will be around forever
  - - - Reach consumer through direct electronic mail
      - Reach target audience for promotion of a campaign, product, service
    - - Goals is add value and convince to proceed further actions
      - Context is crucial. Grab attention
    - - Low cost
    - - Build a list
      - Decide on CTA
      - Decide on frequency
      - Mesurement
  - - - The friend
      - The stranger
    - - Know Like Trust factors
    - - Share knowledge
      - Inspire your audience
      - Entertain them
    - - Email marketing campaigns
      - Frequent trust building email
    - - Attract right people with right types of lead magnet