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Growth Strategy to Increase Top Line from Digital Business (Increase…
Growth Strategy to Increase Top Line from Digital Business
Increase Revenue
Readers/Browsers
Increase No. of Readers
Canada
Easy and Quick Onboarding
Chase Target Audience (esp Youngsters)
Referral programs
Google Redirects (SEO)
Migrate offline reader base to online version
Geographical Expansion
French Speaking Population in Other Countries
Referral Programs
Increase Average Revenue per User
Increase Reader Engagement
Push Notifications
Two-Way Communication (with Feedbacks)
Immersive UX
Gamification
Polls, Games
Customer Segmentation
Youngsters (Target Free service)
Exploit increasing avg household income of readers (Target Freemium Service)
Advertisers
Increase No. of Advertisers
Make the Advertising Platform compatible for Phablets/Smartphones
Sales and Marketing (Reach newer advertisers)
Increase Revenue per Ad
Diversification
Leverage Existing Capabilities (Market Advertising Tools to other news publishers or websites)
Acquisition (of Boutique Advertising Agencies to expand its own)
Classifieds
Targetted French Speaking People
Affiliate with Networks
Reach larger audience
Build Credibility
Decrease Expenses
Not Recommendable (due to new channel)