Content SEO: (Writing amazing content (Style (Read a lot!, Mix it up!,…
Writing amazing content
Writing for websites
Why is attractive writing that important?
Differences between web texts and ‘normal’ texts
Legibility of web texts
Keyword research and content writing
The pitfall of blogging
Why is quality content important?
People will understand your message
Lower bounce rate
More social media attention
Higher ranking and higher conversions
The process of good writing
What is the purpose?
What is the message?
Who are your readers?
What information do you need?
What will be the structure?
Just do it
Guard your structure
Take a break every now and then!
Ask for feedback
Three main text objectives
To inform people
To persuade people
How to add structure in your article
Set up your structure
Create a list
Bundling topics together
Guarding your structure
Writing the first paragraph
Use of signal words
Help your reader grasp the structure
Read a lot!
Mix it up!
Choose a formal or informal style
Use metaphors and expressions
Avoid passive voice
Ask for feedback and / or use a tool
The importance of keyword research
What is keyword research?
Mission of your business
List of all the keywords
Landing pages for all keywords
Why is keyword research important
Keywords and keyphrases
Long tail keywords
How to execute your own
What is your mission?
Making a list of keywords
Tools you can use
Google Adwords Keyword Planner
Your internal search engine
Construct landing pages
Long term keyword strategy
Keyword research and keyword strategy
How many keywords?
Head or tail?
Adapting your keyword strategy
Ad hoc keyword strategies
The importance of long tail keywords
Why should you aim to rank for long tail keywords?
The relativity of long and longer
How to choose the perfect focus keyword?
Choose a focus keyword that is used to search (Google Suggest)
Discover some information about search volume
Google your proposed focus keyword
Writing while using the WordPress SEO by Yoast plugin - Page Analysis tool
Allows you to formulate a meta description
The plugin analyzes the text you write
The plugin does numerous checks
Two warnings before you start!
Do not change any major things in your article
Do not change your keyword strategy
Put your text in the WordPress backend
Enter your focus keyword
Write the meta description
Finetune your headings
Finetune your text
Check your bullets!
Fill out the Social tab
Why is site structure important?
Two reasons why site structure is important
A decent structure makes sure Google ‘understands’ your site
A decent structure makes sure you do not compete with your own content
The ideal site structure
Focus keyword and site structure
Keyword strategy and site structure
Setting up your site structure
Creating a pyramid
Analyzing your pyramid
A balanced pyramid
Equally large sections
Structure should reflect content
Designing a new site structure
Naming your sections
Internal link structure
From your new site structure to URLs
Quick wins to improve your site structure
Update your internal linking structure
Evaluate your sections
Make good use of taxonomies and tags
What are cornerstone articles?
Type of content of cornerstone articles
Incorporation in your site structure
Background information about SEO
The very basics of SEO
What does Google do?
How does Google find your site?
Google’s secret algorithm
Google’s results page
The value of links for search engines
What is Search Engine Optimization?
High ranking in organic search results
Make an awesome website!