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SEO: Marketing (Link building (How does a link help the ranking of your…
SEO: Marketing
Link building
How does a link help the ranking of your site?
Bad Reputation
Link building should be part of your growth strategy
How to start link building?
What not to do!
Don’t link everything to the homepage
Pay for specific links? We say: don’t!
Don’t recycle your content on different sites
Getting to know your current audience
Conducting a survey
Which questions to ask?
Setting up a questionnaire
Open questions or multiple choice
Formulating survey questions
Make sure your question isn’t too vague
Make sure your question is easily understood
Make sure you ask only one thing in your question
Make sure your question it not suggestive
Make sure that your question is applicable
Think about which answers you let people choose from
Think about the order in which you ask your questions
Always make sure you test your questionnaire
Make sure your questionnaire is not too long
So how do you collect the data?
Polldaddy (beautiful integration with WordPress)
SurveyMonkey
Analyzing your data
Growth towards new audiences
Current versus desired audience
Defining a desired audience
Adapt your choices!
Commenting on other blogs!
Advertising
Social media
Social media are important for SEO
Which social media suits your business?
Which social media does your (desired) audience use?
Social media you can’t ignore
How to use social media
Keep your account alive
Write captivating excerpts
Diversify
Handle comments
Use awesome illustrations
Be part of the community
Add metadata
Email marketing
Importance of email marketing
Pitfalls of email marketing
How to set up a newsletter?
Start with something important
Make sure to choose a good subject line
Clarity and focus
Tone of voice
Make it visual
Tips on making your newsletter that much
MailChimp
Test!
Getting people to subscribe
Make sure your newsletter is mobile friendly
Marketing and mission