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SEO: Copywriting (Style (Use a writing / grammar tool (Tools (Hemmingway…
SEO: Copywriting
Style
Read a lot
Play with word order and sentence length
Mix it up!
Do not write too abstract
Choose a formal or informal style
Use metaphors and expressions
Avoid passive voice
Use a writing / grammar tool
Tools
Hemmingway app
Why is quality content important? - Higher ranking and higher conversions!
People will understand your message better
Lower bounce rate
More trust
More (social media) attention
The process of good writing
Preparing
What is the message?
Who are your readers?
Which information do you need?
What will be the structure?
Actual writing
Just do it!
Guard the structure of your text
Take a break every now and then!
Editing
Re-reading
Ask for feedback
Structure
Set up your structure
Create a list
Bundling topics together
Ordering topics
thematic
chronological
didactic
problem-solving
Guarding your structure
Writing the first paragraph
Creating paragraphs
the paragraph should form a thematic unit
the paragraph contains one core sentence and an elaboration of this core sentence
the paragraph should be visually identifiable (by whitespaces)
Use of signal words
Taking the reader by the hand
Headings