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SEO: Writing with the Yoast SEO plugin (Optimization process in 7 simple…
SEO: Writing with the Yoast SEO plugin
Content Analysis
tool (Yoast SEO Plugin)
Create meta description
Short text which indicates the main topic of
the page
If the meta description contains the search term people use, the exact text will often be shown by Google below your URL in the search results
Plugin analyzes the text you write
It calculates a Flesch reading-ease score which indicates the readability of your article. The Flesch reading-ease score takes the length of sentences and words into account.
The plugin does numerous content checks
It checks whether or not you used your keyword in the article heading
The title of the page
The URL of the page
The content of the article or the meta description
Checks the presence of links in your
article and the presence of images in the article
It calculates the number of words and the density of usage of the focus keyword
Whether or not other pages on your website use the same focus keyword
Two warnings before you start!
You should not change any major things in your article
You should not change your keyword strategy
in this phase.
Optimization process in 7 simple steps
Put your text in the WordPress backend
Make sure to set subheadings into heading 2, sub sub headings to heading 3 and so on. Then put the title of your post in the title box.
Enter your focus keyword (Content Analysis Tool)
Keyword which emerged from your keyword research
Which you have kept in mind during the entire writing process
Write a meta description
Make sure you use the exact phrasing of your focus keyword in the meta description
Fine-tune your headings
Fine-tune your body text
Check your bullets!
You don’t have to keep on optimizing until all of your bullets are green.
The important thing is that the overall bullet (the one on the upper right in the backend of your post) should be green.
Fill out the Social data