process funnel (H1) prob & soln (solution :explode: (Clear statement…
process funnel (H1) prob & soln
Need a way to help people complete highly specific stepwise tasks
Desktop solution :check:
Back button on desktop wizards
Web Solution :check:
“Next” to step forward ◦ “Back” to undo
How much longer before I finish?
Why are there ads and navigation bars?
Remove them and present minimal interface
What if users need extra help?
Use pop-up windows because we want to keep people in the funnel
When customers make mistakes, they need to be informed of the problem and how to recover
Clear statement of problem
Explain how to recover
Position near the problem