Please enable JavaScript.
Coggle requires JavaScript to display documents.
Innovation in Selling Whiting (Technology (Like industries (Customer…
Innovation in Selling Whiting
Technology
Like industries
Customer
Through engineering firms
Architects
Locks, dams
Stadium roofs
Machine tool manufacturers
Rail car manufacturers
Website
Tech support
Live chat
Customer portal
Drawings
Schedule an appointment
Budgetary pricing
Cab mounted load block
Wifi
Jacks
Cranes
Automation
What
Product
Process
How
Marketing
CRM
Custom configurators
Parts
Website
Drone delivery
Diagnostics
Rail oil change
European tech
Training
Salesforce
Customers
High speed rail
Customer Needs :
Future needs
Unmet needs
Grow customer base
Emerging markets
Different pricing?
Standards
Leverage existing multinational customers
Hydro
Build off of current portfolio
Engineering firms
Partnerships
Large customers
Loyalty program
Key Account Strategy
Account ownership
Client
Whiting
General contractors
Sell packages of product
Engineering firms
Creativity
Resources
Satisfied customers
Internal affiliates
Hydraulics
Canada
Crane
Rail
Swenson
Product Innovation
Runway rail
Maintenance Consulting
Design consulting
Safety innovation
Pricing Strategy
Low cost product
Competition
Leasing
Used cranes
Incorporate service
Research
Market
Who is buying?
Changes in customer process
e.g. Ford moving to bigger presses
Technology
CMAA report to salesmen?