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:four: EXTENSIONS (:FIVE: :soccer:GOAL :fishing_pole_and_fish: (:!:…
:four: EXTENSIONS
:FIVE: :soccer:GOAL :fishing_pole_and_fish:
:!:
EXTENSIONS
SHOULD-BE
RELEVANT
TO
BUSINESS
GOALS
1
UNIVERSAL
EXTENSIONS
SUPPORT
ALL
BUSINESS
OBJECTIVES
[1]SITELINK
LINK
DIRECTLY
SPECIFIC
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[2]CALLOUT
ADD
ADDITIONAL
TEXT
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[3]Structured snippets
PURPOSE
HIGHLIGHT :flashlight:
ASPECTS
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UNDERNEATH
TEXT-AD
ON
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FORMAT
HEADER
:fishing_pole_and_fish:
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LIST
:fishing_pole_and_fish:
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2
GOAL
: GET-
CUSTOMER
-TO-BUSINESS-LOCATION
SHOW
LOCATION
CALL
BUTTON :white_square_button:
LINK-TO
BUSINESS
DETAIL
PAGE
CAN
INCLUDE
HOURS
PHOTOS
DIRECTIONS
IN-ADDITION-TO
UNIVERSAL
3
CALL-EXTENSION
ADD
PHONE NUMBER
CALL BUTTON
MESSAGE-EXTENSION
PEOPLE
SEND
YOU
TEXT-MESSAGES
4
CONVERT ON SITE
IN-ADDITION-TO
UNIVERSAL
DIRECT
TO
SITE
PRICE
EXTENSION
SHOWCASE
PROD / SERVICES
RIGHT-FROM
AD
PROMOTION
EXTENSION
e.g.
"30% off rose bouquets"
5
DOWNLOAD APP
app
EXTENSION
AVAILABLE-FOR
ANDROID
iOS
:star:INTRO
EXPAND
ADS
ADDITIONAL
INFO
GIVE
MORE
REASONS
TO
-CLICK
LIMIT
NUMBER
BUT
EACH
CAMPAIGN
SHOWS
MAX 4
WHY :question:
VISIBILITY
:arrow_forward:
:arrow_heading_up:
CONTENT
:arrow_heading_up:VISIBLE / NOTICIBALE
PERFORMANCE
:arrow_forward:
AVERAGE
CTR :arrow_heading_up: 10%-15%
:arrow_heading_up:WAYS
REACH
YOU
VALUE
:red_cross:ADDITIONAL
COST
&FREE
EXTENSIONS
CUSTOMER
REVIEWS
SELLER
RATING
:fishing_pole_and_fish: :sunflower: SHOP
Fareera
DECIDE
#
ADD
AD-EXTENSIONS
COGGLE MAP
4
TYPES
(MANUALLY ADDED)
SITE
LINK
:link:
6 TO 8
ADDITIONAL
LINKS
PAGES
ON-SITE
CALLOUT :mega:
STRUCTURED-SNIPPET :building_construction:
HIGHLIGHT :flashlight:
BUSINESS
ASPECTS
LIKE:
TYPES-OF :sunflower:SELLING
“Bouquets, Indoor plants, Succulents”.
CALL :telephone_receiver:
EXTENSIONS
AUTOMATICALLY
BY
ADWORD
WHEN
PREDICT
IMPROVE
PERFORMANCE
:fishing_pole_and_fish:
SELLER-RATING
WHEN&WHICH
SHOWUP :question:
ADDING
EXTENSION
:red_cross:MEAN
SHOWUP
ALL-TIMES
ADWORD
DECIDE
WHEN&WHICH
PREDICT
IMPROVE
PERFORMANCE
HIGH ENOUGH
AD
POSITION
RANKING
