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SEO: UX (Basic principles of readability (Typography, readability and…

- - - - Content - complexity of its vocabulary
      - Readability is about arranging words and groups of words in a way that allows the readers eye to access the content easily and in a way that makes sense
    - - Typography is the science of arranging your letters in order to make written text readable and appealing.
      - Typography involves selecting typeface (font family), font size, line length, line-spacing and letter-spacing. When choosing a typeface you have to take legibility into account.
    - - Legibility is the ease with which a reader can recognize individual characters in text.
  - - - Use Google Fonts (free) or Adobe Typekit (paid)
    - - Ten years ago, a font of 10 pixels allowed you to add more text to a page and made your page look more like a book.
      - Nowadays 16 pixels is very normal
      - We recommend using at
        least 14 pixels.
    - - Using a black font on a white background is still the best read
      - General thought is that outlines are sharper and letters are easier to distinguish and identify
      - Contrast
        
        Tools
        
        Colorable
        
        Based upon the WCAG accessibility guidelines
        
        Lea Verou’s Contrast Ratio (based on WCAG accessibility guidelines)
- - - - Sign up for your newsletter
      - Follow you on Facebook
      - Buy products in your shop
  - - - There shouldn’t be other
        elements demanding the visitors’ attention
      - Avoid social share buttons right below your call-to-action
        button
    - - ‘Sign up now and receive weekly emails about optimizing your website’ is a better text to accompany a newsletter subscription option than just ‘Sign up now’
  - - - The text has to explain what the
        button will do
      - ‘Sign up!’
      - ‘Contact us’
      - Keep your button text as simple as possible
- - - - Preferably, the top level items of your main menu should take up just one line
      - There are more ways to get from one page to another - Your menu isn’t the only navigational option on your site