Please enable JavaScript.
Coggle requires JavaScript to display documents.
SEO: Site Structure (How to set up a site structure (Tags (Try not to…
SEO: Site Structure
How to set up a site structure
Ideal site structure
Like a pyramid
Cornerstone content and tags
Dividing your pages into categories
Equally large categories
Naming your categories
Google trends
Your internal search engine
Internal link structure
Each page in the top of a pyramid should link to its subpages. And vice versa, all the subpages should link to the pages on top of the pyramid
There should be really important content (cornerstone articles) at the top of your pyramid
Tags
Try not to create too many tags
Make sure
tags are used more than once or twice
Tags are really useful for your visitors to read more about the same topic
The importance of site structure
For both usability
For findability
The importance of site structure for SEO
A decent structure makes sure Google ‘understands’ your
site
A decent structure makes sure you do not compete with
your own content
Good internal linking structure
Good taxonomy structure,
You should pick one article (the cornerstone article) for every major keyword you want to be found for and link to that article from all of your other blogs about the same keyword
The importance of site structure for UX
Attracting new readers largely depends on whether
or not people are able to find the content on your website
You should guide them to your most
awesome pages and give them more posts about topics they enjoy
You should help them navigate through your site
A good site structure will automatically help
Managing a growing site
Evaluate your categories
Adding sub categories and tags
Add Pagination
What to do with outdated posts?
Delete the old content (and redirect the URL)
Rewrite the outdated post
Cornerstone articles - cornerstone content
What are cornerstone articles?
In most cases, the homepage
would link to these articles
Websites should have a minimum of one or two cornerstone articles and a maximum of eight to ten
Category pages or tag pages could make great cornerstone ‘articles’ as well
If you want to optimize your category pages for cornerstone content, it is of great importance to provide really awesome introductory content. You should make sure that this page is a compelling overview of the subject and invites visitors to read even more articles on your blog
Type of content of cornerstone articles
Cornerstone content should always contain actual original content
We recommend it being a page and not a blog post
You should make your cornerstone articles timeless and check them very regularly to make sure these pages are up to date
Cornerstone articles should be explainers, they should be informative articles
Incorporation in your site structure
The cornerstone articles should appear very high in your site’s pyramid
If you add new content relating to the cornerstone topic, you
should link it to your cornerstone article
Call-to-action - Make sure that the cornerstone articles, the articles on which people enter your site, have a clear call-to-action
If you want them to keep on reading: lead
them to other related articles
If you want them to buy your stuff:
lead them to your shop
If you want them to subscribe to your newsletter:
offer them a sign-up form
Practical tips to improve your site structure
Reflect structure in your menu
Main categories of your site should all have a place in the menu
Reflect structure by adding breadcrumbs
Improve the user experience
Mmprove the SEO of your blog by showing how the current page fits into the larger structure
Allow search engines to determine the structure of your site more easily
Reflect structure in topics