:sparkles: Optimising the Manchester Funnel :rocket: (Where do our CURRENT…
Optimising the Manchester Funnel :rocket:
Where do our CURRENT candidates come from? :round_pushpin:
BL3 - 2 months - Expired Oct
WL3 - 2 months - Expires Oct
BL3 - Every week - Non expiry date
WL3 - Every week - Non expiry date
ZERO Applications have gone through from MAN
WL3 - Monthly - Expired Sept
BL3 - Monthly - Expired Sept
Word of the mouth?
Through other agencies?
M2, M1, M4, M3, M8, M9, Greater Man, Central Man
BL2 & BL3- Never
WL3 v0 & WL3 v3 - Never
Where else can we target MAN people?! :man-girl-boy:
Get candidates to use workmates and recommend their friend THROUGH workmates!
Optimise on shift recommendations? (On- boarded candidates work and promote it?)
First shift handbook?
Create an insensitive for candidates to promote it = goody bag? £5? (Similar to work mates!)
Manchester City Uni (open days - careers fair?)
Leaflets - Promo staff
Our current employers
For our current employers to promote Catapult?
Advertise with... / Collaborate with...
Paid advertisement > Insta - Collaborate with unis etc?
Product/Design features :male-technologist:
Referral link - in workmates - optimise it
(Internal quick tweak) - For Ops/SME's/Employers that book to see candidates that have linked up on workmates so they can book them in together <3
A section on workmates that reg updates that says "blah blah is working at [xxx] today - join them now?"
More engagement for the SIGN UP PAGE. - Pushes - Triggers to be sent?
Triggers/braze pushes to notify candidates when they are 'stuck' on typeform stage?