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We are a partner that makes a difference (Defined stakeholder objectives…
We are a partner that makes a difference
Defined scope of service
Identifying the functions of the Marketing/communications team in order to achieve the objectives of BMC
Ask clarifying questions
Clarification on what we can and can't do
A clear stakeholder strategy supported by a clear academic strategy
Leads to buy-in
Clarity in terms of understanding what comes next
What are the opportunities?
What are the roles?
Accountability --- not wanting to
let the other team down
Defined stakeholder objectives
Vision regarding what the BMC should be known for
Articulation of desired outcome --- messaging framework
We troubleshoot
Help elevate the brand
We navigate uni to solve problems
Attend external meetings
Best joint work
Focus on analytics --- should we do it the same way next time?
Helps to engage with researchers
Evidence-based decision making
Non-analytics
Job satisfaction
Anecdotal evidence
Increased brand exposure for BMC
What's next?
New strategy plan in the works
Ensuring flexibility
Unplanned events
Assisted through improved internal capacity
Increased competency
Ensuring alignment between marketing and BMC
Being seen as working together
Challenges
Managing expectations
Taking a step back and understanding people's motivation
Ensuring constant communications
Last-minute events
Stuck in details
Subjective views
Get some runs on the board/ Guide momentum
Engage researchers
Use existing communications channels
Scale ideas
Elevate brand
MC Skills
Respect
Trust
Accountability
Managing expectations
Understanding others
Agile work