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:nine:MATCH TYPE Control which searches trigger your ads (EXCERCISE…
:nine:MATCH TYPE
Control which searches
trigger your ads
:star:CONTROL
HOW
CLOSE
NEED-TO
MATCH
KEY-WORDS :key:
SEARCH
TERMS
WHAT
IS
MATCH
TYPE :question:
#
HOW
TO
USE
#
:fishing_pole_and_fish:
key-word:
"men's tennis shoes"
DEFAULT
TRIGGERED
BY:
Men's Tennis Shoes
:arrow_right:
:red_cross:CAsE sEnsitive
men's
tenis
shoes
include
VARIATIONS
1 more item...
men's sneakers
include
SYNONYMOUS
MATCH
TYPES
BROAD
DEFAULT
CONTROL
WHICH
VARIATIONS
TRIGGER
ADS
Broad match
SHOW
MY
ADS
BASED-ON
KEYWORDS
CLOSE
VARIATIONS
1 more item...
Benefit
SHOW
ADS
MOST
BROADLY
MINIMUM
SET-UP
SET-UP
NONE
IT'S
DEFAULT
:!:
Broad match modifier
BASED
ON
#
BUT
:red_cross:SYNONYMOUS
BENEFITS
MORE
TARGETED
:arrow_heading_up:CLICKS
:arrow_heading_up:CONVERSIONS
SET-UP
ADD
:heavy_plus_sign:
BEFORE
TERMS
“buy tenis shoes”
AD
SHOWS
Phrase match
SHOW
AD
BASED
ON
EXACT
PHRASES
CLOSE
VARIATIONS
BENEFIT
MORE
TARGETED :bow_and_arrow:
SET-UP
ADD
"
“tennis shoes reviews”
SHOWS
AD
Exact match
SHOWS
AD
BASED
ON
EXACT
KEYWORDS
CLOSE
VARIATIONS
BENEFITS
NARROW
AUDIENCE
THE
MOST
SET-UP
ADD
[ ]
“tennis shoes”
SHOWS
AD
Negative match
SHOWS
ADS
BASED-ON
EXCLUDING
KEYWORDS
BENEFITS
PREVENT
SHOWING IN
UN
RELATED
SEARCHES
WEBSITES
SET-UP
ADD
-
BEFORE
“men’s tennis shoes”
wON'T
SHOW
CHECKPOINT:
EXCERCISE
SHOE
STORE
:red_cross:SELL
:soccer:CLEATS
WANT
SHOW
“kids running shoes”
:red_cross:SHOW
“kids soccer cleats”
SOLUTION:
ADD
CLEATS
AS
NEGATIVE
KEYWORD
CHANGE
FROM
BROAD
TO
BROAD & MODIFIER
NOW
I
KNOW
USE
MATCH
TYPES
TO
EFFECTIVELY
TARGET
1 more item...
