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Cogivi Kickstarter Feedback (Add more info Kickstarter (Price info, Pic…
Cogivi Kickstarter Feedback
General approach
Focus on ease
Illustrate with images of interface
Focus on helping people who don't feel smart or poetic enough
Say how quick it is to set up and organize
Focus on events
Add more info Kickstarter
Price info
Pic for gifts
Change about section to focus on what it is before story of us
Examples of special messages
Add testimonials
How long to fulfill?
Less lawyerly text
Mention materials/process for production
Mention additional products we plan to build out
Start text with vision over picture
Mention events
Video changes
B-roll of diversity like older recipients
Establish problem we're solving more clearly
More call to action voice over at end
Focus on product before story
Explain what happens if an invitee doesn't follow through
Establish strong hook at start (facial reaction montage)
Make process clearer using visual
Emphasize this is 100% going to be fulfilled
More testimonial footage
Issues
Lower rewards are weak
Video hook
Ideas
Problem of giving a meaningful gift
Testimonial footage of emotional impact and b-roll of Cogivi
Criteria
Emotional impact
Problem
What is product