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Going to a Festival (Marketing) (What are festivals well known for?…
Going to a Festival
(Marketing)
What are festivals well known for?
Music
Mud
Camping
crowds
Summer
What do people take to festivals?
Rain mac
Tent
Wellies
Hip flask
small bags
products which
already exist
Lanyards
posters
TV ads
Flyers
Ideas
Festival items with festival name and logo printed on them
Festival experience booth
photobooth photo shops you on the stage and in the crowd
Plays music by the artists featuring at the festival
Shows promotional video clips from previous festivals
Interactive bill boards and posters
Posters
Festival target market
16-25 year olds
College
university
Festival sales points
Music
logo speakers and head/ear phones
Rides
Food and drink
Logo plastic cups
What is seen by lots of people
Bill boards
Phones
(online marketing)
public places e.g. malls, public transport, schools, parks
