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NPPA (Previous study) (relationship between pre announcement and the…
NPPA
(Previous study)
Whether or not?
New product pre announcing behavior: A market signaling study
market share
competitive environments
firm size
product adoption costs
When?
Toward a model of new product pre announcement timing.
(factors influencing timing decision)
product related
factors
ex. product innovativeness and complexity
buyer related
factors
ex. switching cost/ length of buying process
expected reactions of
competitor
Timing decisions of new product pre announcement and launch with
competition
#
pent-up demand
sequential vs. simultaneous games
interrelationship with NP quality, profit quality, market share, competitor's timing decision
cannibalize
firm related
factors
the relationship between
information content
and institutional investors
(enough) information amount
ex. final determination of the product's feature set.
A diffusion model for preannouncced products
reputation/ credibility
What?
the relationship between information content and institutional investors
content (information amount)
relationship
between pre announcement and the structure of developing markets.
the relationship between information content and
institutional investors
R&D expenditures
Advertising expenditures
New product pre announcements,
advertising
investments
, and stock returns.
short- and long-term effects
timing of NPPA
Information and timing of new product pre announcement and
firm value
timing of NPPA
information