Please enable JavaScript.
Coggle requires JavaScript to display documents.
Programmatic Sales (Know our customer (Programmatic buyers motivations…
Programmatic Sales
-
-
-
PMP
When talking w/ buyers, must pull them towards PMPs without painting the open exchange negatively
Buy how you are most comfortable, but you should know..
-
-
Customization of buys (inventory, audience, format, publishers
-
-
Internal job
find out ATD's clients
-
If not, work w/ pub sales signing matched pubs