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MyA (Email Digest) (Personality (Fun, Friendly, Conversational, Unassuming…
MyA (Email Digest)
Personality
Fun
Friendly
Conversational
Unassuming
Human
Tone of Voice
Info Arch
Intro
Welcome/Goals
Learn
Awareness
Explore
Act
Improve
Outcomes
More
Enroll CTA
Social Proofing
Actionable
Goals
Interactivity
Useful Insights
Continuity and Tracking
Variability
Fresh
Engagaging
New
Temporal
Pre Enrollment
Post Enrollment
Value
Accurate
Meaningful
Metrics
Qualitative
Quantative
Foster Curiosity
Incremental Information
Trustworthy
Privacy
Devices
Responsive
Engaging
Gamification
Actionable