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Digital 6 Month Plan (Richard Rumelt) (Diagnosis We need to make up a lot…
Digital 6 Month Plan
(Richard Rumelt)
Diagnosis
We need to make up a lot of seller lead volume
Guiding Principle
Gain as much reach as possible in all areas
Coherent Actions
How can we build reach
Personas clearly outlined
Owned Media
Website SEO
September - monitor estate agents page
Blog
Social content
September - full content plan
October - Afrikaans content
eBooks
Infographics
Podcasts?
UX
Paid Media
Search
September - trends analysis
Facebook
September - rotating content full view
Native
September - contellect review
Google Display
September - apply content plan to display
Display partners
September - Vicinity analysis
SMS
Iron out all issues with suppliers
Email marketing
Earned Media
PR
Content on other sites (eg: Mzanzi)
September - Money Web
Influencers