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Website (SEO (Keyword research, Updating titles, headings, URLs, snippets…
Website
SEO
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Updating titles, headings, URLs, snippets with keywords
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Explore possibility of external links, e.g. guest blog posts
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Updating content
Events, webinars, speaking engagements
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Blog
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Tag, link and categorise old blog posts to help SEO
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Future developments
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Analysing HotJar and Google Analytics
What is working, what isn't
Measuring the success of any changes made
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