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The American Dream in the Fiftes (The Suburban Lifestyle (The Baby Boom…
The American Dream in the Fiftes
The Organization and the organization man
Conglomerates
International Telephone and Telegraph
Xerox
General Electric
a corporation that includes a number of smaller companies in unrelated induestries
Franchises
companies that offer similar products in many locations
fast food restaurants
McDonald
Social Conformity
Paid for economic advancement
Did not want creative thinkers and rebels
Companies give personality tests to people applying for jobs
The Suburban Lifestyle
The Baby Boom
Soldiers returned from WWII
Decreasing marriage age
Desirability of large familes
Confidence in economic prosperity
Advances in medicine
Advances in medicine and childcare
Discover of drugs
Dr. Jonas Salk developed a vaccine
Economy and educational system expanded
Teachers shortage
Women's roles
Homemakers and women were glorifed
Some women felt isolated, bored, and unfulfilled
Number of women working outside increases
Earned less and less opportunities
Leisure in the Fiftes
More leisure time
More labor saving devices
Enjoyed recreational pursuits
Avid readers
The Automobile Culture
Automania
Suburbs did not offer public transportation
The Interstate Highway System
Construct roads linking the major cities
Interstate Highway Act
Mobility takes its toll
Stimulated production and provided jobs
Polluted the air
Traffic jams raised people's stress
Economic gulfs widened
Consumerism unbound
New products
More products appeared
Purchased electric household appliances
Planned obsoletescence
Encourage consumers to purchase more goods
Carmakers brought new models every year
Buy now pay later
Made purchases on credit
Diner's Club
People bought large items on the installment plan
The advertising age
Encouraging more spanding
Ads were everywhere
Create new strategies for selling