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Variety seeking - determinants (Public consumption (Ratner and Kahn 2002),…
Variety seeking - determinants
Spatial confinemen: Seeking freedom (Levav and Zhu, 2009)
optimum stimulation level (OSL) (Steenkamp & Baumgartner, 1992): individual difference
Mild positive affect (Kahn and Isen 1993).
Public consumption (Ratner and Kahn 2002)
keeping oneself open to new options (Corbin 1980; Seale and Rapoport 1997).
the belief that no one item provides desired levels of all attributes (Farquhar and Rao 1976; Huber and Reibstein 1978)
uncertainty about future preferences (Kahn and Leh- mann 1991; Pessemier 1978; Kreps 1979)
anticipated or experienced satiation (McAlister 1982; Read and Loewenstein 1995; Inman 2001)
the desire for stimulation or novelty (Raju 1980)
less loyalty and security in one’s relationship (Ybarra et al. 2012)
the effect of fertility - variety seeking mindset (Durante & Arsena, 2015)
Choice for others (Choi et al., 2006)
the effect of desire - perceived value (domain specificity) (Goukens et al., 2007)
Economic approach: uncertainty about future preferences (Kahneman and Snell 1990; Kreps 1979)
Time of day (circadian rhythms) - physiological arousal, within individual (Gullo et al. (2018)
hedging against changing future preferences: Simonson 1990
social influences: Ariely and Levav 2000; Etkin 2016; Ratner and Kahn 2002)
when self-presentation or impression management concerns are at stake (Ariely and Levav 2000; Kim and Drolet 2003; Ratner and Kahn 2002).
present oneself as unique or interesting
The offer framing effect: the mechanics of choose - the single offering frame (Mittelman et al., 2014)
The effect of shape arrays (Maimaran & Wheeler, 2008)
A desire to a alleviated boredom (Fishbach et.al, 2011)
restore the sense of control (Inesi et al., 2011; Yoon & Kim, 2018)
death anxiety (Huang and Wyer, 2015)
Romantic relationship
variety seeking mindset (Durante & Arsena, 2015)
noncommittal mindset (Chen et al., 2016)