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Entrepreneurship | Wharton Online (1. Developing The Opportunity (Profile…
Entrepreneurship | Wharton Online
1. Developing The Opportunity
Profile of the Entrepreneur
Entrepreneurship in Established Firms
Ventures Creation Role in Society
Types of Enterprises
Technology Entrepreneurship
1.2. Opportunity Analysis
Impact Entrepreunership
Opportunities and Uncertainty
Push and Pull Sources of Innovation
Customer as Sources of Opportunities
The VIDE Model
Assessing Opportunities
The Tournament Approach
1.3. Markets, Need-Finding Planning
Market Segmentation
User Needs
Competitive Analysis
Generating Ideas
Planning Assumptions
Discovery Planning
1.4 Pitching, Testing and Prototype
Elevator Pitch
Testing Your Idea
Prototype
Software
Physical
Service
2. Launching Your Startup
The Lean Approach
MVP
Hypothesis
The Pivot
Taking The Leap
Art of the Pitch
Importance of the Founding Team
Early Hires
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3. Growth Strategies
Customer Acquisition
Two-Sided Markets
Diffusion & Adoption
Forecasting Demand
Digital Marketing
Social Media
SEO
Digital Advertising
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4. Financing & Profitability
LVC
BM
Equity Financing
Financial Pathways
Rounds & Raises
Valuation
Venture Capital
Crowd Funding
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