IHEMP

Hemp is a low THC variety of canibbas steva, over 25,000 industial uses

With a THC content of 0.5%

uses are derived from 3 main sources

CBD oil and production is legal, but THC is illegal. Therefore plant's cannot legally be grown in NZ, as you cannot grow 0% THC plants

Sustainability

How can we influence Different Ages groups

The crop improves soil health

Hemp has no need for most pesticides

It grows very tightly spaced (decreasing land use) and has a fast growing rate

Middle Age Group 30-50

Younger Generations

CBD is a substance found in cannabis that has potential therapeutic value, with little or no psychoactive properties.

Generally easy to convince, Interested in the product but need educating and access to information

it needs approximately half as much land and half as much water as cotton does to thrive.

Hemp seed oil is a “viable and even attractive“ feedstock for producing biodiesel

Hemp composites are stronger, lighter and cheaper than fiberglass and carbon fiber — plus, they’re recyclable

Hardest to influence. Most indoctrinated by government advertising campaigns

Older Generations

Easy converts as they are the biggest consumers.

The oldest age groups are a small issue as they will soon be passing on

Industrial hemp licensing
In order to grow, trade in, or process industrial hemp as an agricultural crop an individual, body corporate, or partnership needs to be licensed under the Misuse of Drugs (Industrial Hemp) Regulations 2006.

Using the younger generation to apply soft pressure to older audiences about the benefits of hemp?

Re-Banding negative terms to do with cannabis use?

Pot Head

Recontextualizing the Leaf logo

Shock Marketing