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antropeology (WHY (lots of people complain that filipino teleseryes are…
antropeology
WHY
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filipino televised media is meant to be episodic, rather than thematic. this leads the writing to be formulaic in order to be quickly recognizable to the masses
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the word "tropes" is often attached to negative connotations, when in fact, tropes are neither inherently evil (nor inherently good)
WHAT
information on patterns, common ideas, reoccurring situations and characters throughout Filipino movies and teleseryes
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RESEARCH
van Enschota, R. & Hoekena, H.
For print advertising, it has been shown that rhetorical figures, tropes in particular, are used abundantly and that the effect on ad appreciation depends on the ad being perceived as comprehensible. To help the audience arrive at the intended interpretation, sometimes anchoring information is provided
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Green, M.C. & Brock, T.C.
Whether around campfires or tailgates, by water coolers or in sales encounters, humans tell stories. Verbally communicated stories are often only a few sentences long and offer a succinct means of persuasion in marketing, religion, politics, advertising and legal proceedings
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