Please enable JavaScript.
Coggle requires JavaScript to display documents.
:three:create effective TEXT ADS (ADS BESTpractices (to (DRIVE (qualified…
:three:create effective
TEXT ADS
:star::checkered_flag:LESSON
GOAL
HOW
CONSTRUCTED
i.e.
PARTS
MAXIMIZE
EFFECTIVNESS
EACH
ELEMENT
WORKS
LEARN
TEXT
AD
DEFINITION :book:
LOOK
HOW
GREAT
OR
BAD:question:
BAD :red_cross:
AD
NEEDS
STAND
OUT
FOR
GREAT
PRODUCT / DEAL
:red_cross:FOR
GIMMICY
CAPITILAZATION
BAD :red_cross:
LACK
OF
ENTHUSIASM
NOT
USING
the
EXTRA
SPACE
1 more item...
GREAT :check:
ideal
text
ad
:!!:
:
CLEAR
HEADLINE
INTRIGUING
DESCRIPTIVE
1 more item...
&
CALL
TO
ACTION
TEXT
AD
IS
JUST
THAT
AD
MADE
OF
TEXT
SIMPLE
YET
POWERFUL :muscle::skin-tone-4:
WHERE?
GOOGLE
SEARCH
NETWORK
:fishing_pole_and_fish:
parts
REQUIRED
HEADLINE
MOST
NOTICIBALE
BY
PEOPLE
CONSIDER
INCLUDING
AT
LEAST
1
KEYWORD
TO
MAKE
EVEN
MORE
1 more item...
DETAILS
2
FIELDS
UPTO
30
CHAR
EACH
LOOK
HOW
WRAP
IN
CELLULAR
URL
SHOW
WEBSITE
ADDRESS
PEOPLE
WHERE
TO
YOU
SEND
THEM :incoming_envelope:
WHEN
CLICKING
AD :three_button_mouse:
URL
FINAL
:
www.example.com/store/us/indoorplants
DISPLAY
:
www.example.com
DESCRIPTION
UP
TO
80
CHARACTERS
HIGHLIGHT :flashlight:
UNIQUENESS
ABUOT
PRODUCT
OR
SERVICE
INCLUDE
KEYWORDS
ON
MOBILE
SPACE
TIGHT
ADWORDS
OPTIMIZE
AD
TO
SHOW
HIGHEST
PERFORMING
1 more item...
OPTIONAL
"Path"
FIELD
2 OPTIONAL
UP
TO
15
characters
give
READERS
IDEA
WHERE
TO
GOING
:fishing_pole_and_fish:
FINAL
URL
:
www.example.com/store/us/indoorplants
I WANT
"PATH"
TO
BE
“Indoor-Plants”
SO
AD
DISPLAY
WOULD
BE
www.example.com/Indoor-Plants
WRITE
EFFECTIVE
TEXT
AD
:five:TIPS
HIGLIGHT:one:
UNIQUENESS
i.e.
HOW
YOU
STAND-OUT
FROM
1 more item...
:two: USE:loudspeaker:CTA
i.e.CALL
TO
ACTION
DESCRIPTION
SHOULD
TELL
WHAT
CAN
DO
ONCE
ON
SITE
SHOULD
LINK
WHERE
1 more item...
Book Online Today!
:three: SALE
IF
YOU
HAVE
SAY
IT
"SALE"
:FOUR: :old_key:KEYWORD
MATCH
AD
WITH
KEYWORDS :key:
WHAT
CUSTOMERS
THINKING
#
WHEN
1 more item...
INCLUDE
THESE
IN
TEXT
1 more item...
:FIVE: LANDING PAGE
MATCH
IT
WITH
AD
TAKE
CUSTOMER
WHERE
THEY
1 more item...
PRODUCT / SERVICE
EASIEST
FIND
MORE
LIKELY
PURCHASED
:fishing_pole_and_fish:
:
AD
LANDING-PAGE
SHOULD
be
SPECIFIC :point_left::skin-tone-4:
ACTIONABLE :checkered_flag:
RELEVANT :check:
ADS BESTpractices
to
DRIVE
qualified
CLICKS
TO
WEBSITE
CONNECT
WITH
USERES
:one: HEADLINE
OPTIMIZATION
:TWO:MOBILE
AUDIENCE
DIRECT
ADS
TO
MOBILE
SPECIFIC
URLs
CUSTOMIZE
TO
MOBILE
USERS
IF
KNOW
OF
SPECIFIC
1 more item...
:THREE:AD-EXTENSIONS
:fishing_pole_and_fish:
INFO
BELOW
AD
LIKE
:
ADDITIONAL
1 more item...
BUSINESS
1 more item...
INCREASE
AD'S
PERFORMANCE
:FOUR:LANDING PAGE
EXPERIENCE
IMPROVE
i.e.
WEBSITE
GIVE
WHAT
THEY
NEED
2 more items...
LP
IMPROVMENT
WHY :question:
:red_cross:WANT
AD
LEAD
PROD / SERVICE
BROWSER
DON'T
1 more item...
EXPERINCE
AFTER
USER
CLICK
IMPORTANT
AFFECTS:
3 more items...
POOR
AD
SHOW
LESS
OR NOT :!:
TIPS
:one::woman-tipping-hand::skin-tone-2:
CONTENT
RELEVANT
TO
YOUR
AD-TEXT
&KEYWORDS
BE
2 more items...
USEFUL
ORIGINAL
:TWO: :man-tipping-hand::skin-tone-2:
TRANSPARENCY & TRUSTWORTHINESS
ON-YOUR-SITE
LIKE SO:
OPENLY
SHARE
INFO
1 more item...
EXPLAIN
PROD / SERVICE
BEFORE
1 more item...
:mailbox_with_mail: CONTACT INFO
EASY
FIND
ASKING
PERSONAL
INFO :question:
1 more item...
DISTINGUISH
SPONSERED
:chains: LINKS
2 more items...
:three: :woman-tipping-hand::skin-tone-4:
MAKE
EASY
NAVIGATION
DESKTOP
&
MOBILE
:fishing_pole_and_fish:
ORGINIZE
SO
EASY
FIND
INFO
1 more item...
EASY
ORDER
PROD
AVOID
POPUPS
INTERFER
NAVIGATION
PRIORITIZE
ABOVE-THE-FOLDER
CONTENT
:FOUR: :man-tipping-hand::skin-tone-6: :rabbit: BE-FAST
LANDING-PAGE
LOAD
TIME :stopwatch:
:FIVE: :woman-tipping-hand: :telephone_receiver:
MOBILE
FRIENDLY
IMPROVE
SCORE
