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Impact of 'Bundles' feature on Account center (Performance…
Impact of 'Bundles' feature on Account center
Performance engagement
Bundle modification
Is adding / removing item from existing bundle helps in increasing conversion rate?
Does modified bundles help in increasing the no. of orders?
Bundle creation
Does bundle creation helps in increasing the no. of orders?
Does the no. of visits to bundles feature page increase with the increase in bundle creation?
Does the average time spent reduce in recurring orders post creating bundle?(This indicates that bundle creation is user friendly)
What is the impact of this feature on revenue?
Is the conversion rate increasing after having 'bundle creation' feature?
Is the ratio of bundle creation is higher for new users when compared with existing users?
Bundle deletion
Does bundle deletion impact on no. of orders?
User engagement
Are users using this feature?
Is the no. of users creating a bundle increasing?
How frequently an user is using this feature?
How many users are creating bundles but not converting it?
Who is using this feature?
What is the ratio of new users vs. existing users using the bundles?
Is geography influencing the use of bundles feature?
Does the use of bundles is skewed to any business type?
Does the use of bundles is skewed to any customer segment?
Does seasonality impact the use of bundle feature?
Performance improvement
Is the no. of customers
often ordering multiple products together high?
Are there any opportunities that
helps in creating more bundles?
Will marketing the Bundles feature
helps in increasing its usage?
Does providing offer on bundles helps
in increasing the revenue?