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4.5 e-Commerce (Disadvantages (high set-up costs for professional websites…
4.5 e-Commerce
Disadvantages
high set-up costs for professional websites and marketing, as well as payment systems.
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not always suitable for a business, as customers may find it time-consuming
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internet is volatile, prone to hackers and breakdowns.
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Advantages
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Bypass overheads such as rent, storage, insurance payment and staffing costs of physical stores
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Effects to Marketing Mix
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Promotion
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can use viral marketing, and online marketing
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Price
increased price transparency for easier price comparison, increasing competition
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Introduction
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The main uses of the internet are for selling, as well as for passing on information to consumers and other businesses.