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Bi-directional nature of attitudes (Attitude influences behaviour,…
Bi-directional nature of attitudes
Attitude influences behaviour
Behaviour influences behaviour
Behaviour is more predictable when the following factors are met:
Factors affecting the attitude- behaviour link
Attitude accessibility
Attitude strength
Social situation
Ambivalence
Attitude specificity
Self perception theory
Cognitive dissonance
Inconsistency propels people to change their behaviour
Inconsistency results in
heightened arousal
(cognitive dissonance)
People prefer their attitudes and behaviour to be consistent
People tend to believe their own lies
Ways to reduce dissonance
Minimise the importance of the conflict
Change your perception of the behaviour
Change attitude
Reduce perceived choice
Add consonant cognitions
Assumes we notice our own behaviour and adopt attitudes derived from observations of these behaviours