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CB12: Plan-E (Influences of Online Shopping (Convenience (Being able to…
CB12: Plan-E
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Marketing Channels
Multi Channel
Maximize the performance of each channel and engage customers across multiple touchpoints - preferences change depending on various factors
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e.g. company using multiple channels to interact with customers - emails, social media, physical store, etc...
Omni Channel
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Recognizes the customer’s need to explore various different channels and places the consumer in the center of the strategy
e.g. Companies engaging multiple channels to interact with their customers through consistent and seamlessly integrated campaigns to provide a positive brand experience
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