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4.3 COURSE SUMMARY (:ONE: (MEASURMENT (ALLABOUT (COLLECT (RIGHT (DATA)),…
4.3 COURSE
SUMMARY
:ONE:
MEASURMENT
ASKING :question: :question:
LIKE:
HOW
MANY
COMPLETE
CUSTOMER
JOURNEY
WHERE
LOSING
OR
RETAINING
CUSTOMERS
ALL
ABOUT
COLLECT
RIGHT
DATA
SO
CAN
ANSWER
BUSINESS
:question: :question: S
i.e.
COLLECT DATA
:two:
CREATE REPORTS
PACKAGE
DATA
IN
READABLE
REPORTS
FOR
DECISIONS
MAKERS
CAN INCLUDE
DEVELOPE
CUSTOME
REPORTS
DASHBOARDS
:three:
ANALYZE
STEP ONE :footprints:
DEVELOPE
HYPOTHESES
BASED
ON
MY
EXPECTATIONS
STEP TWO :footprints:
FIGURE-OUT
WHY
METRICS
MATCH
/
DON'T
#
i.e
WITH MY
ANALYZE
:fishing_pole_and_fish:
SIMPLE
AS
IDENTIFY
LARGE
TRENDS
SEGMENT
DATA
COMPETITORS
ANALYSIS
BENCHMARK
BASED
:four:
TESTING
FINAL
STEP
TRY
DIFF
SOLUTIONS
TO
PROBLEM
ENCOUNTER
IN
1 more item...
WHY&HOW
MAKE
METRICS
ALIGN
1 more item...
REPEAT&
REFINE
FIND
OPPORTUNITIES
TO
IMPROVE
MARKETING
SEE
1 more item...