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Who uses School websites? (Parents (Parents from deprived areas (Younger…
Who uses School websites?
Parents
Prospective Parents
Want to make sure their kids will fit in with the school
school has good facilities
Existing Parents
Need website to be kept up-to-date
Mostly uses website up to the holidays and first day back
Uses calendar
look for after school clubs
EAL Parents
Mainly in Cities
London
Pakistani
Eastern European
French
Welsh
Cardiff
Parents with an English education but what a welsh education for their children
Use more conventional Icons
Parents from deprived areas
Younger parents
Variety of single and whole familes
High Risk Parents
Uses limited technology like burner phones
Don't usually engage too much with schools
Special School Parents :silhouette:
Goals / Wants / Needs
Needs Easy Access to content in website
Big and clear icons to accompany text
Parents often have disabilities too
Pupils are often picked up by taxi or bus
Parents use the website more,
as they may be unable to personally visit the school or see teachers face to face
Contact information could be important for this reason
Could be a stay at home parent
About the school
Smaller Classes
Pupils from all over, as there is no catchment area
Schools want to communicate more as they can't see parents face to face
Stay at home parent
Uses Social media more
Affluent Parents
:silhouette:
Working Class Parents
School Staff
Teachers
Exisiting
Prospective
first place to look is website
Office Workers
Existing
Prospective
Headteachers
Ofsted Inspectors
Ex-teachers
45+
Male more than female
Stakeholders
Governors
PRU
Social workers
Organizations
Trustees
Boardmembers
PTA
Extended Family of pupil
Could be related to EAL Parents
Viewing website from another country
Grandparents
Competing School
Community
Church / Pastors