1/3 of pxs w/ active bleeding or a nonbleeding visible vessel: have further bleeding that requires urgent surgery if treated conservatively; Pxs w/o clean-based ulcers: remain in hospital for 3 days (bc most episodes of recurrent bleeding occur within 3 days); in high-risk ulcers (active bleeding, nonbleeding visible vessel, adherent clot): endoscopic therapy (w/ bipolar electrocoagulation, heater probe, injection therapy (e.g., absolute alcohol, 1:10,000 epinephrine), and/or clips) + subsequent high-dose, constant-infusion IV PPI (sustains intragastric pH >6 + enhances clot stability)