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Approaches to Segment Markets (Demographic Segmentation (Age, Sex/Gender,…
Approaches to Segment Markets
Geographic Segmentation
Region (Pacific, Central etc)
Population density (Rural, Urban)
Climate
Demographic Segmentation
Age
Sex/Gender
Family life cycle
Income & occupation
Education, Race, Religion, Nationality
Psychosocial Segmentation
Social class
Lifestyle
Persenolity
Feelings & Behaviours
Attitudes
Loyalty
Usage rate
Innovativeness
User status