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Opportunities and threats of digital communication (Threats (individuals…
Opportunities and threats of digital communication
Threats
individuals
Data privacy violations
Global competition
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Need of instant gratification
Reassurance
Likes/Shares on social networks
Businesses/brands
wrong objectives of employees
Cyber shilling
Manipulation of ratings
Unreliable social proof
Opportunities
Individuals
Create positive online identity
Networking
Get noticed
Build an online platform
Good digital footprint
Online job search
LinkedIn
E-recruiting
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Xing
Connect
Share experiences
Friends/family abroad
Real-time
Online reviews
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Businesses/brands
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Advertising
Social media platforms
Facebook
Twitter
Instagram
YouTube
Own channel
Embedded advertisements on other channels
Flexibility of workplace
Global connections
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Gamification
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Increase motivation/loyalty