Please enable JavaScript.

Coggle requires JavaScript to display documents.

CB13: Ethics Fanatics (Ethics in Marketing (Covert (Masked) Marketing…

- - - - Create a policy about the acceptable
        ways to use consumer's information
  - - - Be honest, ask forgiveness and take action immediately
  - - - Posers
        
        Actors who pretend to be ordinary people in order to explain product benefit/ give potential customers the chance to examine/sample/use a product
      - Buzz and Viral Marketing
        
        Recruitment of people to talk about products through free samples or discounts before the product is available to the general public
    - - Urgent ad-formation
        
        Appear in the form of important account information from firms with an existing business relationship
      - Advertainment
        
        Product and advertising placement
      - Advertorials
        
        Advertisements that appear to be information from an independent source
    - - Be transparent with your identity and objective
  - - - Ensure that everything you are publicly saying in favour
        of your company/product and against your competitor is actually true.
- - - - Obeying all laws - ranging from securities regulations, labor law, environmental law and criminal law
    - - Responsibilities that a company puts on itself because its owners believe it's the right thing to do - being environmentally friendly, going fair trade, etc...
    - - Need to be profitable before thinking about doing CSR
    - - Responsibilities that involve making an effort to benefit society - donating services to community organisations, engaging in projects to aid the environment, etc...
  - - - Save on expensive advertising campaigns
      - Free publicity and word of mouth marketing
    - - Less investment in traditional advertising
      - Efficient staff hire and rentention
      - Implement energy saving programs
      - Better managed potential risks and liabilities
    - - Brand loyalty
      - Consumers tend to buy more products/ services
    - - First to know about new business opportunity due to the continuous interaction with other parties
    - - Able to retain employees/ talent
      - More job applications - more people will want to work for you
      - Better workforce - more motivated employees
    - - Allows for business continuity