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LinkedIn: About Company Pages (Što? (Get the latest company updates and…
LinkedIn: About Company Pages
Što?
Explore companies you're interested in
Get the latest company updates and industry news
Company updates on topics ranging from announcements to product releases and industry news
Learn about new job opportunities
High-level summary of the company along with basic information such as specialties, size, website URL, industry
Friends and colleagues who are connected to the company
Showcase Pages dedicated to various aspects of the business
Affiliated Company Pages that links you to subsidiary or related companies
Life and Jobs tabs
To provide a personalized look into their company culture and open opportunities
Premium LinkedIn members
Trends in the number of employees
Average employee tenure
Employee distribution and headcount growth by function
New hires and total job openings by function
How to find?
Type the company into the search bar at the top of your LinkedIn homepage
When you follow?
You can view their updates directly on your feed
Company Page Admin
Can edit it and post company updates at any time
You can view your update notifications along with impressions and engagement at any time
Company Updates
Posts will appear on your Company Page and on the LinkedIn feed of your followers
You can expand the reach of your updates through Sponsored Content
Company updates allow Company Page administrators to directly engage with viewers and followers of their Company Page
Company news
Promotions
Relevant industry articles
SlideShare presentations
Videos
Targeted Updates
Tailor content to specific audiences
Languages
Geography
Job function
University
Industry
Company size
Seniority level
You're required to have a minimum of 300 Company Page followers
Any LinkedIn member can comment on, like, or share a company update
Once a member takes one of these actions, their network will also see the update on their homepage feed
Content
Company Updates (Organic Updates)
Created by the Company Page admin
Can be created and distributed at no cost
Appear in the feed of members who follow the company
Appear on the Company Page or Showcase Page
Direct Sponsored Content
Allows advertisers to create content to sponsor on behalf of the company without cluttering the Company or Showcase Page and without first posting a Company Update
Created by the advertiser in the Campaign Manager tool
Sponsored Content
Showcase Pages
You can create Showcase Pages for aspects of your business with their own messages and audience segments to share with
It makes sense to create a Showcase Page when you want to represent a brand, business unit, or company initiative
These pages are intended develop long-term relationship with a specific audience and do not make sense for short-term marketing campaigns
Features
Page Analytics
Update Notifications
Sponsor updates from the page
Feature groups on the page
Managing content through social media management
Allow members to follow your pages
Appear in search results for searches and Ads business accounts on LinkedIn
Career Pages
Great channel to showcase your employment brand and culture
Tabs
Life tab
Jobs tab
Connect candidates with opportunities at your company
Surfaces open positions at your company
Engagements
Engagement highlights
Engagement metrics
Impressions
Unique impressions
Clicks
Clicks on your content, company name, or logo by a (signed in) member. This doesn't include interactions (shares, likes, and comments)
Likes, Comments, and Shares
Social engagement percentage
Update engagement
Update name
Target audience
Sponsorship
Date
Impressions
Clicks
Video analytics
Video views
Video performance
Lifetime watch minutes
Total lifetime views
Unique lifetime viewers
Audience
CTR
Social actions
Engagement
Notifications